The Snapchatification has received a lot of negative reactions from WhatsApp users, leading to the revival of its text status option while keeping its image-based replacement. This shows us how social apps must quickly response to feedback if they make an unwelcome change to adapt visual communication.
In mid-February, WhatsApp removed the function that allows you to set a message, and then change the Status name to a Snapchat story . However, last week, in Android Beta version, the text Status was brought back in the About section.
Now, the About Status will be available to all Android users for the next week and will land on to iOS platform soon. To use this feature, user can open the About section of their profile, and view other people’s status by opening their contact when starting a new conversation or looking at group chat information.
WhatsApp provided this statement:
“We heard from our users that people missed the ability to set a persistent text-only update in their profile, so we’ve integrated this feature into the ‘About’ section in profile settings. Now, the update will appear next to profile names anytime you view contacts, such as when creating a new chat or looking at Group info. At the same time, we’re continuing to build on the new Status feature that gives people fun and engaging ways to share photos, videos and GIFs with their friends and family throughout their day.”
Aside from WhatsApp, Facebook Messenger has also added Status stories to its contents knowns as Messenger Day and received even more criticism. WhatsApp keeps the new feature in a separated tab instead of at the top of the active threads like Facebook Messenger does. However, replacing a utilitarian communication feature with an unusual content-based one bothers a lot of users, so now WhatsApp is giving them both.
The new feature of both WhatsApp and Facebook Messenger aims at making profit by injecting more ads among friends’ slideshows. They also could restrict Snapchat’s development and prepare the products for the future more focused around visual communication. Indeed, the updates have led some people to believe the features are designed to satisfy Facebook’s desire rather than users’. Quick response to feedback could save the apps maker from disappointing billion of audiences.